A Vision on Transformations in E-Learning through #Bett2025
The Bett exhibition is one of the world’s leading events in educational technology, bringing together major and emerging companies, innovators, and specialists in developing digital learning solutions. The #Bett2025 exhibition in London witnessed outstanding participation from companies worldwide, with a growing focus on artificial intelligence, e-learning applications, and shifts in the digital learning sector.
Among the prominent participants in the exhibition was the “Allimni Al-Arabia” application, which aims to provide innovative solutions for teaching Arabic using the latest e-learning technologies. During the event, CEO Ameen Al-Zahrani, the executive director and co-founder, shared his vision on the developments in this field, highlighting the challenges and opportunities in digital education.

Fundamental Shifts in E-Learning
The Changing Tech Landscape at the Exhibition
This transformation reflects the dynamic nature of the educational technology sector, where startups have become a major driver of innovation, leveraging their agility to develop fresh solutions that meet the evolving market demands. Innovation is no longer exclusive to large corporations; startups now possess the tools and capabilities to drive real change in the industry. CEO Ameen Al-Zahrani noted:
“Previously, large tech companies dominated the exhibition, but today, new and emerging companies have a strong and even overwhelming presence.”
The Evolution of the Exhibition’s Focus Over the Years
In the past, participation focused on devices and educational tools, then shifted towards learning systems, and now, educational applications have taken center stage. The CEO emphasized this shift, stating:
“Previously, the focus was on educational devices and tools, then evolved towards learning systems, and now educational applications have become a fundamental pillar.”
This transition signifies a deep change in the nature of educational solutions, where the priority has shifted to software and interactive platforms that enhance the digital learning experience.

AI at the Core of Innovation
Today, artificial intelligence has become the foundation for developing educational solutions, utilized in analyzing student performance, providing personalized recommendations, and improving learner-content interaction. The competition is no longer just about owning the technology but about effectively and intelligently implementing it. The CEO commented:
“AI has become a key term in the language of most exhibitors, with every company trying to showcase its capabilities in utilizing it to enhance their products.”
Post-COVID E-Learning: A New Phase
The pandemic was a turning point in the acceptance of e-learning, making it necessary to enhance its efficiency rather than just proving its feasibility. This shift in perspective has led institutions to focus on developing comprehensive educational models that align with the new digital reality. The CEO elaborated:
“The landscape of e-learning after COVID-19 is vastly different from before. Before the pandemic, much effort was spent convincing people of its viability. The pandemic erased that debate and shifted the focus to ‘how’ it should be implemented.”
The Impact of Mobile Applications on E-Learning
Mobile applications have played a crucial role in making educational content more accessible, allowing education entrepreneurs to create flexible and engaging solutions. E-learning is no longer confined to traditional platforms but has seamlessly integrated into users’ daily interactions through smart applications. The CEO highlighted this impact:
“Platforms like YouTube, Facebook, Telegram, and WhatsApp have not only revolutionized media and social communication but have also made a significant impact on e-learning.”

The Rise of Startups in EdTech
We are witnessing a surge in startups entering the e-learning space, leveraging flexible business models and the ability to swiftly adapt to market needs. These companies have a unique opportunity to innovate and introduce groundbreaking solutions with a broad impact. The CEO noted:
“One of the biggest advantages of mobile applications is that they have opened up competition to education entrepreneurs and emerging educational startups capable of attracting venture investments and experiencing rapid growth. Allimni Al-Arabia is one of these companies striving to compete in this space.”
The Shift from Learning Management Systems to Content
This transformation signifies the maturity of the e-learning market. The focus is no longer solely on providing Learning Management Systems (LMS), but rather on delivering advanced and interactive educational content that meets users’ needs effectively. The CEO emphasized:
“At #Bett2025, the competitive focus has shifted from LMS solutions to e-learning content services. Developing LMS is no longer the sole challenge restricting e-learning growth; the real need now is in developing high-quality educational content solutions.”

Future Outlook
The future of e-learning is undergoing radical changes, driven by technological advancements and the rapidly evolving needs of learners. In the coming years, AI-driven learning will become increasingly vital, utilizing predictive analytics and smart personalization to create more impactful and efficient learning experiences.
Additionally, interactive content will continue to evolve, incorporating more augmented and virtual reality technologies, revolutionizing how learners engage with educational materials. E-learning platforms will also expand to cover a wider range of specializations, adopting more flexible models that promote lifelong learning.
Today, opportunities in the e-learning sector are broader than ever before. However, the greatest challenge remains in developing educational solutions that align with technological advancements while effectively and sustainably meeting users’ needs.
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